China’s Xiaomi has already entered the laptop market with their new lightweight notebook that can run Microsoft Windows 10, the Xiaomi Mi Notebook Air which cost around USD $524, a 12.5 inch model with a larger version for USD $749.
Xiaomi is going to join the Chinese laptop market when the market for laptop is slowly shrinking, Chinese market notebooks is expected to shrink by 104 percent this 2016, from Bryan Ma, IDC vice president for device research.
The unveiling of the new laptop was held at the Xiaomi event, which they also release the Redmi Pro, a dual rear camera with OLED display. Xiaomi has slowly declining the market sales from 14.4 percent from 2015, to 9 percent in early 2016.
The new notebooks will help out the company by having more to offer to their consumers electronics. Xiaomi already has a diverse products under the Mi Ecosystem, the notebook will be part of the said ecosystem and will target young professional Xiaomi fans in China. They also have other products like rice cooker, TV and other else.
The features for Mi Notebook Air are Nvidia GeForce 940MX dedicated GPU, Intel Core i5 processor, 256GB PCIe SSD, expandable SATA SSD slow, 8GB DDR4 RAM, Wifi 802.11ac, the batter can last up to 9.5 hours on a single charge, and 50% charge in 30 minutes. The said notebook weights 1.28kg, also features a Type-C USB for charging and two USB 3.0 ports and HDMI interface.
The other version is a 12.5 inch which has a battery life of 11.5 hours on a single charge, runs on Intel Core M3 processor, intergraded GPU and has 4GB RAM and 128GB SSD, both of the device comes in silver and gold colors.
Xiaomi Mi Notebook Air will be on sale this coming week in China, but no plans to sell it outside the country, according to Xiaomi spokeswoman. The said company has its US market for a while now, but some of their products are having issues regarding patent infringement lawsuits, a common strategy for other manufacturers to keep it out on the US market.
Microsoft agrees to transfer patents to Xiaomi, these cross-licensing and patent transfer which also included Microsoft Office, Skype and Xiaomi Android smartphones and tablets.
The Xiaomi Mi Notebook Air will be focused on Chinese users for now, which is their largest market share, they didn’t like to have more copyright accusations from Apple, like on their previous products.
What do you think about the Xiaomi Mi Notebook Air? Do you think it could compete with our current lineup of notebooks in the market today?